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The power of labels – Does a rose by any other name smell just as nice?
It has long been established that brand names influence our consumption behaviour, by shaping our perception of taste or, even, quality. Magnetic resonance imaging scans have shown that exposure to...
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Language, emotions and decision making
Some time ago, I got a pile of books in a library clearance. There are some real gems among them – some of the books, I knew beforehand that they were special, such as a copy of Adam Smith’s Wealth of...
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What others do and say
We have been looking at schools for our youngest. It is not an easy task; even if you have been there before; and even if the child in question is just a few years old. At least, I know that I am not...
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The tree lost its bra
This time last year, this tree had a bra. Actually, 2 or 3. I can’t remember exactly how many. Not far from this tree, there is a bridge with lots of locks in its railings, tied by couples as a symbol...
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Labels matter for how organisations treat customers
A pudding tastes better when it is described as ‘healthy’ than when it is described as ‘diet’. A business proposal is more credible and persuasive when it is delivered by someone with the title...
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Knowing when you can trust your gut
Working in digital marketing, you probably have situations where you have to make a decision, even though you really wish that you could collect additional data. Maybe you want to find a few examples...
View ArticleMy PhD, 10 years on
This month (November 5th to be exact) marked the 10th anniversary of my PhD viva. I did my PhD at LSE with Dr James Backhouse, and investigated the profiling of undesirable customers (or customer...
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